Leasing Funnel

Cypress Landing · 1040 · 07/08/2026 – 09/05/2026
60-day window
New guest cards
327
prospects created in 60 days
Lease executions
24
approved applicants with a signed lease
Conversion
7.3%
24 executions / 327 guest cards
Missed followups
202
16.4% of 1,230 due
Follow-up is the clearest operational issue.202 missed followups, 161 of them on Alejandro Perez; unresponsive is the leading lost reason.Review workload

Leasing pipeline

last 60 days · matched prospect cohort
New guest cards327
Appointments116
Shows94
Applications40
Approvals24
Lease executions24
Move-ins17
0327 prospects
36Calls
280Web leads
11Walk-ins and email

Every stage is a count of distinct prospects with that dated event, so the funnel is monotone and every move-in in the window traces to a prospect and the lease it produced. 2,411 activity-register events in the window.

Why prospects did not rent

185 lost in the window
Prospect Unresponsive138
Applicant Ungrouping8
Duplicate8
Insufficient Income7
Other reasons24

138 of 185 (74.6%) are unresponsive. 14 applications were denied.

Campaign lead volume

prospects per tracking number · top eight
Zillow · 866336463243 / 1
Apartments.com · 866294622441 / 0
Apartments.com · 866723024941 / 2
Zillow · 877889829840 / 1
Property Website · 844980265720 / 2
RentCafe ILS · 877549409119 / 0
RentCafe ILS · 855932821418 / 0
Property Website · 855492582018 / 0

Bars are prospects created in the window; the small figure is rentals from that campaign. Campaigns are tracking numbers (or a reply address) per source.

Lead sources

leads and rentals
SourceLeadsRentalsLead → lease
Zillow8322.4%
Apartments.com8222.4%
Property Website5024.0%
RentCafe ILS3700.0%
Google Business Profile2713.7%
Facebook1700.0%
Walk-In900.0%
Resident Referral800.0%
Instagram800.0%
Craigslist300.0%
Reply Email200.0%
Signage100.0%

Leads by weekday

prospects created
0100SunTueThuSat

Traffic skews Tuesday to Thursday and is near zero on Sundays, as the source reports show.

Lead quality

132 invalid leads · 28.8% of raw inbound
Duplicate61
Hang-up43
Vendor Call18
Spam6
Wrong Number4

Dismissed leads by reason. Raw inbound = prospects created + invalid leads.

Agent workload

prospects assigned in the window · followups due to date
AgentProspectsAppointmentsShowsRentalsFollowupsCompletedMissed
Alejandro Perez14552431533372161
Janet Vargas541815222221111
Patricia Chavez532217220719017
Carlos Cook48141321821757
Property Website system1565040382
ILS system630023221
Not Assigned system600023203

System agents (Property Website, ILS, Not Assigned) hold leads nobody has picked up. Highlighted row is the agent carrying the most missed followups.

Conversion by unit type

leads to rentals
Unit typeLeadsShowsRentalsLead → lease
1 Bed / 1 Bath1223521.6%
2 Bed / 2 Bath982733.1%
2 Bed / 1 Bath802622.5%
3 Bed / 2 Bath27500.0%

Pipeline definitions

Guest cards are prospects by created date. Appointments, shows, applications and executions are distinct prospects with that dated event in the window. Approvals, lease executions and move-ins are prospect status: every approved applicant in this data has a signed lease, so executions equal approvals, and an approval can predate the window while its move-in falls inside it. Missed followups are due before the as-of date and not completed.

Conversion here is executions over guest cards in the same window, a reporting ratio, not a longitudinal lead-to-lease probability.

Prospect ledger

most recent 30
ProspectCreatedSourceAgentInterestLast eventStatusLost reason
Gabriel Davis
p0001699
09/05/2026Apartments.comAlejandro Perez1 Bed / 1 BathEmail · 09/05Active
Jorge Nguyen
p0001691
09/05/2026Apartments.comPatricia Chavez1 Bed / 1 BathSMS · 09/05Active
Stephanie Gomez
p0001597
09/05/2026ZillowAlejandro Perez2 Bed / 2 BathEmail · 09/05Active
Gabriel Long
p0001417
09/05/2026ZillowCarlos Cook2 Bed / 1 BathEmail · 09/05Active
Dmitri Kim
p0001381
09/05/2026Apartments.comJanet Vargas2 Bed / 2 BathSMS · 09/05Active
Joseph Ross
p0001303
09/05/2026ZillowPatricia Chavez2 Bed / 1 BathWeb · 09/05Active
Nancy Jackson
p0001288
09/05/2026Google Business ProfileJanet Vargas1 Bed / 1 BathEmail · 09/05Active
Ryan Gutierrez
p0001697
09/04/2026Property WebsiteJanet Vargas1 Bed / 1 BathWeb · 09/04Active
Omar Bailey
p0001393
09/04/2026Google Business ProfileAlejandro Perez1 Bed / 1 BathCall · 09/05Active
Melissa Nguyen
p0001353
09/04/2026Property WebsiteILS1 Bed / 1 BathEmail · 09/04Active
Carol Long
p0001348
09/04/2026ZillowAlejandro Perez2 Bed / 2 BathEmail · 09/04Active
Sandra Baker
p0001603
09/03/2026RentCafe ILSAlejandro Perez1 Bed / 1 BathSMS · 09/05Active
Isabella Ramirez
p0001557
09/03/2026FacebookCarlos Cook1 Bed / 1 BathSMS · 09/05Active
Carolyn Cox
p0001496
09/03/2026Walk-InPatricia Chavez2 Bed / 2 BathSMS · 09/03Active
Stephanie Kelly
p0001416
09/03/2026RentCafe ILSJanet Vargas2 Bed / 2 BathEmail · 09/03Active
Jose Ward
p0001344
09/03/2026Property WebsiteJanet Vargas2 Bed / 1 BathAppointment · 09/05Active
Barbara Morales
p0001266
09/03/2026RentCafe ILSAlejandro Perez3 Bed / 2 BathSMS · 09/03Active
Carolyn Castro
p0001616
09/02/2026FacebookAlejandro Perez2 Bed / 1 BathAppointment · 09/04Active
Camila Martin
p0001455
09/02/2026ZillowAlejandro Perez2 Bed / 2 BathWeb · 09/02Active
Miguel Mendoza
p0001409
09/02/2026ZillowILS2 Bed / 2 BathEmail · 09/04Active
Natalia Fernandez
p0001399
09/02/2026Apartments.comJanet Vargas2 Bed / 2 BathSMS · 09/04Active
Maria Richardson
p0001268
09/02/2026RentCafe ILSAlejandro Perez2 Bed / 1 BathEmail · 09/02Active
Debra King
p0001264
09/02/2026Property WebsitePatricia Chavez2 Bed / 2 BathEmail · 09/02Active
Rosa Phillips
p0001259
09/02/2026Google Business ProfileCarlos Cook2 Bed / 2 BathSMS · 09/05Active
William Long
p0001251
09/02/2026Apartments.comPatricia Chavez2 Bed / 1 BathEmail · 09/02Active
William Taylor
p0001662
09/01/2026Apartments.comAlejandro Perez1 Bed / 1 BathSMS · 09/01Active
Carolyn Gutierrez
p0001634
09/01/2026Apartments.comCarlos Cook3 Bed / 2 BathWeb · 09/01Active
Katherine Jackson
p0001610
09/01/2026Resident ReferralCarlos Cook2 Bed / 1 BathEmail · 09/01Active
Grace Fernandez
p0001477
09/01/2026ZillowJanet Vargas1 Bed / 1 BathEmail · 09/03Active
Amanda Ward
p0001425
09/01/2026Property WebsiteAlejandro Perez2 Bed / 2 BathCall · 09/01Active
Definitions & report reconciliation

Unlike aggregate Yardi exports, every row here carries a prospect id, so the pipeline is a matched cohort: guest cards ≥ appointments ≥ shows ≥ applications ≥ approvals ≥ move-ins holds for every property, and the verify script asserts it. Rentals by Source, Property Performance and Team Performance by Agent are all views over the same prospect and event rows, so their counts agree.

Invalid leads are dismissed inbound contacts (duplicate, hang-up, vendor) and are not prospects. Campaign counts are prospects per tracking number; a prospect belongs to exactly one campaign.