Leasing Funnel

Sawgrass Station · 1050 · 07/08/2026 – 09/05/2026
60-day window
New guest cards
213
prospects created in 60 days
Lease executions
21
approved applicants with a signed lease
Conversion
9.9%
21 executions / 213 guest cards
Missed followups
120
13.9% of 863 due
Follow-up is the clearest operational issue.120 missed followups, 97 of them on Michelle Baker; unresponsive is the leading lost reason.Review workload

Leasing pipeline

last 60 days · matched prospect cohort
New guest cards213
Appointments72
Shows59
Applications28
Approvals21
Lease executions21
Move-ins14
0213 prospects
21Calls
180Web leads
12Walk-ins and email

Every stage is a count of distinct prospects with that dated event, so the funnel is monotone and every move-in in the window traces to a prospect and the lease it produced. 1,557 activity-register events in the window.

Why prospects did not rent

120 lost in the window
Prospect Unresponsive93
Insufficient Income5
Unsure of Move-in Date5
Applicant Ungrouping5
Other reasons12

93 of 120 (77.5%) are unresponsive. 8 applications were denied.

Campaign lead volume

prospects per tracking number · top eight
Apartments.com · 877276253332 / 0
Zillow · 855229641824 / 1
Apartments.com · 855235444623 / 1
Property Website · 877804591819 / 2
Zillow · 877984774918 / 1
RentCafe ILS · 877761979517 / 0
RentCafe ILS · 844886532314 / 0
Google Business Profile · 83388872809 / 0

Bars are prospects created in the window; the small figure is rentals from that campaign. Campaigns are tracking numbers (or a reply address) per source.

Lead sources

leads and rentals
SourceLeadsRentalsLead → lease
Apartments.com5511.8%
Zillow4224.8%
Property Website3638.3%
RentCafe ILS3100.0%
Google Business Profile1600.0%
Walk-In9111.1%
Facebook800.0%
Instagram600.0%
Signage400.0%
Reply Email300.0%
Craigslist200.0%
Resident Referral100.0%

Leads by weekday

prospects created
0100SunTueThuSat

Traffic skews Tuesday to Thursday and is near zero on Sundays, as the source reports show.

Lead quality

82 invalid leads · 27.8% of raw inbound
Duplicate43
Hang-up26
Vendor Call8
Spam4
Wrong Number1

Dismissed leads by reason. Raw inbound = prospects created + invalid leads.

Agent workload

prospects assigned in the window · followups due to date
AgentProspectsAppointmentsShowsRentalsFollowupsCompletedMissed
Michelle Baker923329440530897
Susan Herrera541915022020911
Wei Allen521713318317211
ILS system710028271
Property Website system411011110
Not Assigned system400016160

System agents (Property Website, ILS, Not Assigned) hold leads nobody has picked up. Highlighted row is the agent carrying the most missed followups.

Conversion by unit type

leads to rentals
Unit typeLeadsShowsRentalsLead → lease
1 Bed / 1 Bath952744.2%
2 Bed / 2 Bath691411.4%
Studio491724.1%

Pipeline definitions

Guest cards are prospects by created date. Appointments, shows, applications and executions are distinct prospects with that dated event in the window. Approvals, lease executions and move-ins are prospect status: every approved applicant in this data has a signed lease, so executions equal approvals, and an approval can predate the window while its move-in falls inside it. Missed followups are due before the as-of date and not completed.

Conversion here is executions over guest cards in the same window, a reporting ratio, not a longitudinal lead-to-lease probability.

Prospect ledger

most recent 30
ProspectCreatedSourceAgentInterestLast eventStatusLost reason
Cynthia Murphy
p0002033
09/05/2026RentCafe ILSMichelle Baker1 Bed / 1 BathCall · 09/05Active
Omar Roberts
p0002000
09/05/2026Apartments.comMichelle BakerStudioEmail · 09/05Active
Sandra Howard
p0001997
09/05/2026ZillowMichelle BakerStudioWeb · 09/05Active
Susan Aguilar
p0001837
09/05/2026ZillowMichelle BakerStudioEmail · 09/05Active
Wei Reyes
p0001768
09/05/2026InstagramWei Allen1 Bed / 1 BathEmail · 09/05Active
Camila Vargas
p0001760
09/05/2026Reply EmailSusan Herrera2 Bed / 2 BathCall · 09/05Active
Debra Torres
p0001993
09/04/2026ZillowSusan Herrera2 Bed / 2 BathEmail · 09/04Active
Andre Clark
p0001814
09/04/2026Apartments.comSusan Herrera2 Bed / 2 BathAppointment · 09/05Active
Amy Hernandez
p0002038
09/03/2026RentCafe ILSWei Allen2 Bed / 2 BathRent Override · 09/06Active
Elena Lopez
p0002022
09/03/2026RentCafe ILSMichelle BakerStudioEmail · 09/03Active
Carlos Watson
p0001821
09/03/2026Property WebsiteWei Allen2 Bed / 2 BathEmail · 09/05Active
Rebecca Wood
p0001984
09/02/2026ZillowMichelle Baker1 Bed / 1 BathEmail · 09/04Active
Richard Lewis
p0001933
09/02/2026Apartments.comWei Allen1 Bed / 1 BathEmail · 09/02Active
Lisa Thomas
p0001859
09/02/2026Walk-InMichelle BakerStudioWalk-In · 09/02Active
Susan Long
p0001763
09/02/2026RentCafe ILSProperty WebsiteStudioSMS · 09/05Active
Samantha Wilson
p0001839
09/01/2026Property WebsiteSusan Herrera2 Bed / 2 BathWeb · 09/01Active
Cynthia Cook
p0001819
09/01/2026Apartments.comMichelle BakerStudioSMS · 09/01Active
Sharon Allen
p0001798
09/01/2026RentCafe ILSMichelle Baker2 Bed / 2 BathEmail · 09/01Active
Gabriel Smith
p0001795
09/01/2026ZillowMichelle Baker2 Bed / 2 BathEmail · 09/01Active
Sandra Collins
p0001891
08/31/2026Property WebsiteWei AllenStudioShow · 09/04Active
Diego Moore
p0001834
08/31/2026FacebookMichelle Baker2 Bed / 2 BathSMS · 08/31Active
Anthony Jimenez
p0001774
08/31/2026Apartments.comILS1 Bed / 1 BathEmail · 08/31Active
Carol Bailey
p0001724
08/31/2026ZillowProperty Website1 Bed / 1 BathWeb · 08/31Active
Sofia Brown
p0001737
08/30/2026Apartments.comWei Allen1 Bed / 1 BathCall · 08/30Active
Juan Long
p0001910
08/29/2026RentCafe ILSWei Allen2 Bed / 2 BathEmail · 08/29Active
Angela Sanders
p0001831
08/29/2026Apartments.comSusan Herrera2 Bed / 2 BathEmail · 08/29Active
Melissa Cox
p0001830
08/29/2026Property WebsiteSusan Herrera1 Bed / 1 BathSMS · 08/29Active
Nadia Ortiz
p0002025
08/28/2026Google Business ProfileSusan Herrera1 Bed / 1 BathEmail · 08/28Active
Laura Smith
p0002005
08/28/2026Apartments.comNot AssignedStudioEmail · 08/28Active
Steven Evans
p0001901
08/27/2026Apartments.comMichelle BakerStudioSMS · 08/27Active
Definitions & report reconciliation

Unlike aggregate Yardi exports, every row here carries a prospect id, so the pipeline is a matched cohort: guest cards ≥ appointments ≥ shows ≥ applications ≥ approvals ≥ move-ins holds for every property, and the verify script asserts it. Rentals by Source, Property Performance and Team Performance by Agent are all views over the same prospect and event rows, so their counts agree.

Invalid leads are dismissed inbound contacts (duplicate, hang-up, vendor) and are not prospects. Campaign counts are prospects per tracking number; a prospect belongs to exactly one campaign.